LazyFriendzzz is an independent record label born in Brazil in 2018, built by four friends with a shared passion for bold sound and DIY culture. What started in São Paulo as a creative collective quickly evolved into a label producing a new wave of independent artists across Brazil. Now expanding its roots into San Diego, LazyFriendzzz continues to blend cross-cultural energy with genre-bending music.

 

With members Gui, Mat, Caique, and now Bre joining from the West Coast, the team brings together a global perspective with deep local ties in both cities.

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Our sound sits somewhere between indie rock, alternative hip-hop, and hyperpop—with visuals inspired by vintage skateboard magazines and 90s counterculture. We believe in creative freedom, low-budget magic, and helping artists develop a unique voice. From producing records to directing videos and building a community around authenticity, LazyFriendzzz is more than a label—it’s a movement driven by friendship, experimentation, and the raw excitement of making something real.